Formula Botanica
Formula Botanica is the leading online teaching institution for organic formulation and indie beauty entrepreneurship. In their own words, they are on a mission to teach the world to formulate and empower students with the skills to change their lives through organic skincare and haircare.
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In 10 months, Formula Botanica's Instagram following more than doubled growing from 47k to 95k followers.
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The Work
As Formula Botanica's Digital Specialist, I was responsible for daily social media posting across Facebook, Instagram, LinkedIn, Twitter, and Pinterest. This included the caption copywriting, scheduling strategy, and creation of any graphics. I also created copy for emails that corresponded with the company's blog posts, thumbnail design for YouTube videos, and sourced user-generated content.
Video Creation
This video was created in a joint effort with Laurence Henderson